The Story of Omega, circa 1947

The Story of Omega, circa 1947


In 1947 Omega was coming up on its 100th year and boy, what a 100 years! Not only does this vintage advert from Esquire showcase the technical achievements of Omega, but it shows that no-one writes copy as persuasive as this anymore. As the advert says in no uncertain terms, you should own an Omega. If you can't do that, then this ad is the next best thing.

  • Advert size: 13" x 10"
  • Print Condition: Very good. Even patina across the entire advert. Slight ripple towards top left.
  • Frame size: 14.5" x 18" x 0.7"
  • Frame Material: Solid brown wood
  • Glass type: Conservation Clear
  • Matte color: Light cream 
  • Year of Production: 1947

Advert Text 

In 1848,  a small group of the world's finest watchmakers set themselves the task of creating the most accurate watch human hands could make. And they called the watch they made Omega, after the last letter of the Greek alphabet... a letter which had become the symbol of the ultimate in achievement. Let us see how close these proud guildsmen came to realizing their dreams

Today, almost one hundred years later, the Omega is recognized the world over as one of the most accurate instruments of time yet conceived by man. As highly valued in Bangkok as in Boston. As easy to buy in South Africa as in South Dakota. 

Since 1933, Omega has won the highest accuracy rating awarded at the British National 1940, Omega achieved the highest rating ever recorded by a wristwatch there.

Recently, at the Geneva Observatory Competition, Omega surpassed its own previous world record.

Omega has been used again and again as the official timepiece of the Olympic games, where a fraction of a second decides a world championship. It has already been chosen as the exclusive timepiece for the 1948 Olympic games in both London and St. Moritz.

As watches have become more and more an accessory of fashion, the makers of Omega have won esteem as leading watch stylists.

Today, the face and case of Omega watches, designed for both men and women, are as beautiful as the Omega mechanism within

Omega is the maker of two new watches for those who would reach into the achievements of the future. The self-winding Omega Automatic. And the Omega Chronometer, a precision watch accompanied by its own official timing certificate testifying to its unbelievable accuracy in different positions and under varying conditions of heat and cold.

Omega watches are obtainable at fine jewelers all over the United States, and indeed the world.

A legend persists that Omega watches are wonderful, of course, but very expensive. Actually they vary considerably in price, and you can buy one for as little as $60.

You should own an Omega.

Illustrated is the 17-jewel Omega Automatic, acclaimed by many jewelers as the world's finest, thinnest, completely automatic wristwatch.

These framed adverts can only be shipped in the continental United States. Apologies to you overseas watch fans but I'm working on other solutions!

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