OPINION

In 2017, convenience is a crucial element of luxury sales and yet many brands still aren't available to purchase online. Here are my thoughts on why that needs to change.

Every watch geek has asked themselves this question at some point of another, "Maybe I should start investing in watches?". Is it a good idea? Read on to find out (Spoilers, it isn't unless you have a spare $250,000).

After a few months of pondering, I've finally figured out why I'm not excited by vintage reissues, no matter how great the individual watches may be. 

From German Fliegers to the British Dirty Dozen, watch geeks just love military watches. But why? What is it about these timepieces that make them so desirable?

In December of 2016, Vulcain announced that seven of their twelve employees were being let go amidst declining sales. So what would I do if I took over as CEO? Focus on what made Vulcain great, the Cricket.

What would I do if I suddenly became CEO of TAG Heuer? Cut down most of the references and reduce focus on in-house movements. And that's just to start with.

Yesterday Hodinkee and Zenith released a limited edition El Primero Chronograph that was sold on the Hodinkee Shop. It's a beautiful watch but I'm more concerned about the conflict of interest it presents for any future coverage of Zenith on Hodinkee.

I love writing about watches and for those interested in how I write about watches then look no further. 

In-house movements represent the culmination of potentially millions of dollars of investment, years of research and development and the accumulation of talented watchmakers who have the skill to pull it all together. But are they really all that important?

Mechanical watchmaking is obsolete and nothing will change that. We need to celebrate that. We need to support useless watches that only tell the time. We don't have to worry about keeping up to date with the ever quickening pace of technology.

The effect the quartz crisis had on the watch industry is still being felt today; it shapes how brands interact with their clients and how they make watches. Branding is the lasting legacy of the quartz crisis.

Ebay is often described as the the Wild West, a place where you can gain great fortune if you avoid the gunslingers and hit gold however I believe Ebay is more akin to beach combing. Last week I bought two watches; one of which turned out great, the other not so much.

Since the Henry Graves Jr. Supercomplication sold for $24,000,000 there has been a shift in the vintage auction market. We're seeing the rise in popularity of themed mega auctions like Start Stop Reset and the rise in prices of ordinary vintage watches and that's not good.

Steve Jobs, regardless of what you think of him or his machines, had a resoundingly huge impact on the world today however a cheap quartz Seiko selling for over $40,000 is complete madness. 

I love Hodinkee. If I hadn't had stumbled across their video on Sundials Timepiece Chronicle would not exist. However no-one is above reproach and recently a few things have left me with many a raised eyebrow.

As the saying goes knowledge is power, but when it comes to watches where do we get that knowledge from? It's with great pleasure to recommend a watch book that won't break the bank: “A Grand Complication” by Stacy Perman, currently $20 on Amazon. 

Since its invention in 1801 by Abraham Louis Breguet the tourbillon has been coveted. Back then the tourbillon was cutting edge technology and today it is seen as the ultimate expression of a watchmaker’s talent, experience and creativity.

A watch is a conversation starter, a tool and an accessory all at the same time so I think it would be beneficial for politicians to start wearing one more frequently. For me there is a perfect watch for the vast majority of politicians, The Apple watch.

Despite his numerous arrests for domestic violence, Hublot considered Floyd Mayweather suitable for sponsorship. Unfortunately this isn't the first time that Hublot have challenged good taste in the name of promotion.

The term Sexpile has moved far beyond a throwaway phrase coined by Red Bar COO Kathleen McGiveney and is now a veritable watch community movement. Is this a good thing?

There is something about the scarcity of goods that causes humans to want them more than if they were in abundance. Whatever your interest, baseball cards, comic books or Tamagotchis, the simplest concept of economics is ubiquitous. Supply and demand. That's where limited edition watches come in.

Watches are one of the best products that can be advertised on screen as a quick glance at down the wrist of character will tell us what type of person they are, so what do James Bond's and the Kingsman watches tell us about them?

The Omega Museum was the first of it's kind in the watch world, a brand owned museum dedicated to showcasing their history. Starting from 1848, it shows every step Omega took over 150 years to become the company and manufacture they are today. 

When my wife arranged for a surprise trip to Switzerland for me, she was unaware that Baselworld 2014 was on and with only ten days until the event I managed to get arrange a few appointments. I thought knew what to expect. Oh how wrong I was. 

Black Friday, with all its supposed savings, has been and gone for another year, yet there will still be a lot of you out there looking for a Christmas bargain at your local jeweller. Here's how I think you should do it. 

TAG Heuer is a brand that I associate with missed potential and disappointment as the brand most consumers are familiar with today almost unrecognizable from the Heuer of the 1960's; but it doesn't have to be this way. 

Omega is righting past wrongs in regards to the proliferation of cheaper quartz watches among their collection by continuing to develop their Co-Axial calibers and increasing the amount of mechanical movements in their collection. And I respect them all the more for it.