Introducing the Timepiece Chronicle Store
I'm very pleased to announce that the Timepiece Chronicle Store is open for business!
If vintage watches are a living, breathing memento of a time that has long since passed, then vintage advertisements are a snapshot of history. Nothing showcases the changing tides of culture and technology like vintage print advertisements and this is why the first product on the Timepiece Chronicle store will be professionally framed original watch adverts. These beautiful ads lit up the pages of magazines and periodicals and were the best way of showcasing a new watch to the world. They tell us so much about what was important to watch lovers when mechanical watches were the norm, not the exception.
THE BEAUTIFUL ARTWORK OF VINTAGE ADVERTS remain, even AFTER THE WATCH HAS STOPPED BEING MADE
All ads sold in the Timepiece Chronicle Store are framed using solid wood and are sized to perfectly fit the dimensions of each individual ad. I've chosen to use Conversation Clear glass rather than cheaper, standard glass, as Conversation Clear offers the highest level of UV protection available (Blocks up to 99% of UV rays to be exact). This preserves and protects the adverts underneath from harmful UV rays that would otherwise fade and deteriorate the paper over time. As much as watch geeks love patina, I want these ads to last as long framed on a wall as they did tucked away in a drawer. Along with the Conservation Clear glass protecting the ads, all the mattes (the border between the ad and the wood frame) are acid free and won't bleach the advert. All ads are ready to be mounted and come with secure mounting wire, a nail and picture hanger (A suitable wall and hammer are not included).
When you buy an ad from the store, it will smothered in bubble wrap and delivered fully insured to you. If you live outside of the contiguous United States then please email me at email@example.com so I provide an accurate quote for shipping.
The Store will be restocked on a regular basis with new ads from all eras, from 1930s Rolex bubble backs to 1960s Hamilton chronographs. Every week there will be an announcement article showcasing any new inventory and I'll be mentioning the ads at the beginning of every vlog. The Store can be found by clicking right here or by going through the navigation bar at the top left of the screen (Mobile users can click the button at the bottom of your screen).
The rest of this article will go into detail about how the Store will change the editorial policies of Timepiece Chronicle. Not as sexy as vintage ads, but necessary. The trust and readership that I've built over the last three years is incredibly important to me and I want to make sure that the store is run correctly.
HOW DOES THIS CHANGE THE WRITTEN CONTENT ON TIMEPIECE CHRONICLE?
The written and video content on Timepiece Chronicle about modern and vintage watches will always be my focus. I would be naive to assume that an e-commerce store will not affect my written content in some way so I've updated the editorial policy of the site. You can click here to read the full policy or you can continue down below to read the changes specific to the store.
NO FEATURED PRODUCTS IN THE MAIN BODY OF REGULAR ARTICLES
Apart from Store announcement articles, there will never be a featured product from the store in the main body of an article. There are two reasons for this: the aesthetics of the article and editorial distancing. I work very hard in tailoring the placement of images in articles and having an advert for a product would disrupt the flow. We've all had to struggle with obnoxious ads that ruin the enjoyment of an article so rest assured that you won't see any here. I also don't want you to ever think that an article is a glorified 1,000 word ad for a product featured between paragraphs. That's not how I want Timepiece Chronicle to work. The only places you'll see a product from the store are the home page, announcement articles, the sidebar and the store itself.
ALL STORE ANNOUNCEMENT ARTICLES WILL BE POSTED UNDER THE "TIMEPIECE CHRONICLE STORE” AUTHOR
To provide more distance between the editorial content written under my name, the product announcement articles will be posted under the "Timepiece Chronicle Store” author account. As Timepiece Chronicle is a one-man show, I'll still be the one writing all the articles but I want a clear distinction between the editorial content whose purpose is to inform and the announcement articles whose purpose is to feature products for sale.
NO ADVERTS TO BE SOLD WITH BRANDS I'M REVIEWING
This one is a no-brainer for me. There will be a two week moratorium on selling ads that feature brands I'm reviewing. If a review goes live on the 7th, there won't be a new ad for sale featuring that brand from between the 1st to the 14th. I do not want anyone to think that I'm giving a watch a favorable review so an advert can sell easier. There may be times when an existing advert has not sold and will still available for in the store when a review for that brand is published. If that is the case then I will make sure that product is not featured on the sidebar during the two week window.
SOMETIMES FEATURED PRODUCTS FEATURING BRAND X MAY BE SHOWN ALONGSIDE ARTICLES ABOUT BRAND X
The sidebar on Timepiece Chronicle is identical across all articles so there will be times where a featured product will be shown alongside an article about the same brand. It would be impossible for me to try and avoid this given the hundreds of articles I've written across several years. For example if you're reading Lost to Time: Gallet Part 1, which was written in February 2016, and there is a framed Gallet ad in the sidebar, please know that it wasn't my intention when writing the article to be selling Gallet ads. If I learn to code worth a damn then I'll try and stop this from happening.
I want to make sure that you stay in love with your vintage ad; from the moment you click purchase to the moment you hang it on your wall.
If you are not 100% satisfied with your purchase then return it to Timepiece Chronicle for a full refund (First 5 Days upon delivery receipt) or store credit (First 10 days upon delivery receipt). The store credit lasts forever so you can take your time in deciding what ad to buy!
If your item arrives damaged then return it and the advert will be reframed as fast as possible and will be sent out by Fedex 2 Day Shipping. Insured shipping for returns must be paid for by the buyers and buyers assume all risk.